Lego Store opening at Bullring, Birmingham

You can never have too much LEGO!

Good news for all you brick-building enthusiasts. Hot on the heels of last year’s new LEGOLAND Discovery Centre which opened in Birmingham, comes a brand new city centre destination for LEGO fans.

Perfectly timed for festive shoppers, the new LEGO store is set to open in the Bullring in time for Christmas.

For over 60 years LEGO has been a part of growing up for countless children and their families. Encouraging creativity, invention and problem-solving; for many of us “playing” with LEGO has continued well into adulthood!

Aimed at LEGO fanatics of all ages from 1 to 100 the store will include:

  • A Pick and Build Wall
  • A Digital Box so that customers can scan a LEGO set and see how it looks in 3D
  • Brick Specialists on hand to offer advice and assistance
  • A wide selection of the latest LEGO sets
  • Play activities and events

It will stock the full range of new products only available to purchase direct from LEGO stores including LEGO Stranger Things: The Upside Down and LEGO Creator Expert Harley Davidson Fatboy.

The LEGO Group has a long history dating back to 1932 when it was founded by the Kirk Kristiansen family.  LEGO is one of the most popular toys of all time and has survived hi-tech gadgets and computer games.  Just remember not to leave any bricks on the floor … ouch!

Opening date

The grand opening date of the Bullring LEGO store is yet to be announced. Keep your eye on their website for further details.

 B4 Car Park – just a short walk away from Bullring

If you’re driving in to the city and wanting somewhere to park, then one option is to head for B4 Car Park on Weaman Street.   Conveniently situated just off the A38(M), you can avoid the queues around the Bullring, and once parked it’s only a 10 minute walk to the Bullring.

Or why not jump on the Metro tram? Get on at Bull Street (platform 1) and it only costs £1 for a short hop. You can either get off at the next stop and head down New Street, or get off two stops later at Grand Central which links through to the Bullring.

Family-friendly parking

This 24/7 award-winning, multi-storey car park offers the following:

  • Clean and well lit
  • Wide parking bays
  • Lifts to all floors
  • Toilets and baby change facilities
  • CCTV coverage
  • Customer Service staff available

Cheaper parking every day of the week

Everyone is welcome at B4, but if you sign-up for FREE membership you can enjoy HALF PRICE parking at weekends. Yes, that’s right!  A HUGE 50% off the standard tariff is available to members on Saturdays and Sundays.  Weekday parkers can benefit too, because members also get 20% off the standard tariff from Monday to Friday.