Hear ye, Hear ye. Young, Old, and Athletic,
Sports Direct has gotten bigger! And we don’t mean they’ve put on weight, but they’ve certainly expanded having opened its brand spanking new, flagship store on the New Street strip!
Sports Direct has always been the go-to store for all your sporting needs and the kids just love it! From running to football to cricket to golf! We were all familiar with its signature presence on the ground floor of the Bullring, they closed their doors on 10th April 2022 only to reopen on Birmingham’s high street and trust us when we say you will not be disappointed.
There has always been something for everyone but now expanding on their success the 60,000 sq ft, four storey, super store was unveiled on Friday 13th May 2022.
It is now situated almost opposite the Odeon cinema in New Street, replacing the old Primark who also upped their game and opened the World Biggest Primark around the corner in 2019. Read our blog about it here!
Continuing its partnership with major brands the new store will include leading brands Nike, Adidas, Under Armour, Asics, USC, and Puma along with some major additions, among these Evans Cycles, Games sections and an E-sports gaming room.
And ladies a little, big something just for you! Let’s face it the perfect bra doesn’t exist; one rule does not apply to all. But a dedicated sports bra fitting service is sure to make certain you’ve got all the support you need for your sport. Using a unique multi-brand bra finder tool, which is a UK retail first after their first flagship Oxford St store you can now get your sports bra customised to fit for your chosen sport. Now how’s that for comfort?
Shopping is a sport in itself but now you can do it while having fun, the new Sports Direct will have a permanent golf putting green, running gait analysis and a Jordan basketball performance challenge!
Dedicated areas have been set out for football, running, outdoor and specialist sports, alongside men’s, women’s and kidswear ranging across all sports from running, training, boxing, walking, dance, cycling and swimming. We told you, you wouldn’t be disappointed.
The new store has made its permanent presence on 18 New St, Birmingham B2 4RQ.
Park to Shop
There’s nothing worse than when the little one is fussing, you’re running around like a headless chicken looking for the facilities and it feels impossible to locate a pay machine.
Park with B4 Car Park and start and end your day with a smile.
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